How AI allows intelligent marketers to market more intelligently
By now, it’s a familiar narrative: The advent of artificial intelligence, along with contextual computing, will transform entire industries and leave nearly everyone — including marketers — jobless. Well, maybe not. The fact is that AI and CC simply provide new ways of doing what marketers have always done: Track, measure, assess, and learn from customer behavior […]
Why AI should excite rather than scare marketers
When you mention AI or machine learning to people in the marketing world, you will often get a quip that references a science fiction film and the end of humanity, (usually a reference to Skynet and Terminator, or from HAL in 2001: A Space Odyssey). Is this sci-fi prophecy of doom merited? Pedro Domingos, professor […]
Life on Mars…or what needs to be done to get AI right
The past week has been one of particular announcements. Elon Musk unveiled his hotly anticipated plan to send humans to live – and die – on Mars, outlining plans for up to a million colonists living in a self-sustaining society, while Microsoft CEO Satya Nadella announced plans to add intelligence to core products like Office […]